Cannes Lions 2019.- Apple, creative Advertiser of the year

Cannes Lions has today announced Apple Inc. as the Creative Marketer of the Year 2019 in honour of its world-class creative communications and marketing initiatives.

Apple Inc. will be presented with the award at the final Awards Show of the Festival on Friday June 21st. The Lion will be collected by Tor Myhren, Apple’s Vice President of Marketing Communications.

Simon Cook, Managing Director of Cannes Lions, said, “Apple Inc. is highly deserving of the Creative Marketer of the Year award. The company’s marketing and communications consistently showcases creative excellence. Apple Inc. has created a culture that drives marketing strategies that ensure that its customers are true ambassadors for Apple brands.”

Fotograma de la campaña Welcome Home . © Apple/TBWA\Media Arts Lab

Speaking on the announcement Tor Myhren, Apple’s Vice President of Marketing Communications said, “We are humbled to receive this prestigious award. Apple has always believed creative, passionate people can change the world for the better. We make tools for those people, and we make marketing for those people.”

The Creative Marketer of the Year award was introduced in 1992. Past recipients include Google, Burger King, Samsung, Heineken, McDonald’s, Coca-Cola, Mars, IKEA and Unilever, each of whom have demonstrated that outstanding creativity drives business growth.

Una de las piezas de la ‘World Gallery’, parte de la campaña ‘Shot on iPhone’ (fotografiado con un iPhone). © TBWA\Media Arts Lab /Apple

Apple Inc. outstanding ads include, among others, ‘World Gallery’, part of the ‘Shot on iPhone’ campaign which won 5 Gold Lions and a Grand Prix in 2015, ‘Dance’, from the awarded ‘Silhouette’ campaign for iPod in 2004 and ‘1984’, for Apple Computers winning a Cannes Lions Grand Prix in 1984.

In 2018 the company won the Entertainment Lion for Music Grand Prix for ‘Welcome Home’, an ad conceived by TBWA\Media Arts Lab and directed by Spike Jonze for Apple HomePod that featured FKA twigs dancing to Anderson Paak’s “Til It’s over” amid a magical expanding room full of colours. The company also won the Brand Experience & Activation Lion Grand Prix and a Titanium Lion for ‘Today at Apple’, an in-store experience and community engagement campaign that reimagined the retail experience while providing education and product support. A further 5 Gold Lions, 9 Silver Lions and 8 Bronze Lions were awarded to Apple’s 10 different campaigns.

Image over the headline.- Tor Myhren, Apple’s Vice President of Marketing Communications. © Apple.

Related external links:

Welcome Home campaign (video)

Apple Ipod Silhouette ad campaign compilation (video)

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