CreativeDrive, an independent global content production company, will launch CDFB, a specialized Fashion and Beauty practice, and CD/LAB, a custom studio solution for brands, on next 17th May.
Led by Managing Director of CreativeDrive New York and original co-founder of Sandbox Studio Tom Strollo, CDFB addresses the ongoing evolution of the consumer journey within the global media and eCommerce landscape.
CreativeDrive has also announced the promotion of Davia de Croix to CDFB’s Global Executive Creative Director. She will be responsible for continuing to build and oversee a global creative team providing clients with concepts and ideation, art direction, design and campaign development.
CreativeDrive is recognized as one of the first business models to actively challenge the traditional advertising model by consistently producing high-quality content with unparalleled speed and scale in any language, topic or format. The CreativeDrive network includes over 1,000 dedicated content specialist and engineers and over 100 studios in the North America, Latin America, Asia and Europe.
The CDFB division remains aligned with CreativeDrive’s overarching messaging, offering creative, content solutions at speed and scale for brands, while being backed by the innovation and technology of a global production house.
CD/LAB provides a dedicated content studio within a brand’s location, or a hybrid of onsite and offsite, all with end-to-end integrated technology. The CD/LAB approach is already fully adopted by several CDFB clients.
Worldwide CEO of CreativeDrive, Myles Peacock says, “The launch of CDFB and CD/LAB is a natural evolution to one of our longstanding areas of expertise. Not only do we have the privilege of partnering with many of the pioneers in the fashion and beauty industry with CreativeDrive’s Fashion and Beauty practice, in Tom, we have an experienced creative leader with a track record of producing exactly the kind of forward-thinking answers fashion and beauty brands need.”
Tom Strollo underscores, “Continuing to be at the heart of where our clients need us to be from both a services and geographical perspective, we will continue to explore expanding our global footprint to metropolitan cities with a rich fashion and beauty presence, throughout North America, APAC and EMEA.”
Image over the headline.- Tom Strollo, Director of CreativeDrive New York and original co-founder of Sandbox Studio.© CreativeDrive
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