Dentsu Aegis Network (DAN) announced today the expansion of its Australian digital performance agency Columbus into Asia.
Columbus Asia will become Dentsu Aegis Network’s second digital performance brand in the region and will fortify the Group’s growing global performance marketing network.
Rosemary Lising, previously Regional Managing Director iProspect: Key Accounts, will become the Managing Director for Columbus Asia and drive the Asian expansion.
She will report into Ruth Stubbs, now CEO of Dentsu Aegis Network Digital Performance, which also includes iProspect, John Brown and the network’s mobile agency Fetch in Asia Pacific.
Rebecca Tos will continue as Managing Director for Columbus Australia.
Since its establishment in 2006, the Australian-based digital agency has grown to become the country’s largest performance marketing business. With over 100 staff locally, the Sydney hub will continue as the region’s centre of excellence for product and strategy. Columbus works with a prestigious list of global brands.
Nick Waters (CEO Dentsu Aegis Network Asia Pacific )said of the expansion, “We have seen significant growth in performance media across the region. In Columbus we have Australia’s leading search and performance agency, and will now extend the agency into Asia to capture the opportunity.
“Columbus will operate in parallel to iProspect as a sister agency, and Ruth Stubbs will lead a new performance media division within the group.”
