Dentsu Aegis Network announced today the acquisition of the Brazilian agency Navegg, a leading company in Latin America specialising in data strategy, targeting and management of digital audiences. This acquisition reinforces Dentsu Aegis’ commitment to digital excellence and sharpens its offering in programmatic, audience- and data-driven marketing.
Luciano Juvinski, Navegg’s current CEO and Chief Technology Officer, will continue to lead Navegg and assumes the position of Managing Director, reporting directly to Abel Reis, CEO of Dentsu Aegis Network Brazil, and to Ashwini Karandikar, Global President, Amnet.
Established in 2009 by Luciano Juvinski and Pedro Cruz, with Adriano Brandão as partner, the company is headquartered in Curitiba, Brazil, and works with many of the leading global and local publishers and media partners to deliver precise data-driven campaigns and insights to its clients.
As part of Dentsu Aegis Network, Navegg will keep on operating as an autonomous business unit specialised in collection, analysis, multichannel and activation of audience data, particularly in the growing area of programmatic.
Image over the headline.- © Dentsu-Aegis network
