El 16 de febrero de 2014, Kiplagat lograba en Barcelona su primer récord mundial femenino en la media maratón eDreams, organizada por Grupo Alesport. © Grupo Alesport/Aventurismo Sport Trael Agency.

Dentsu Aegis purchases Alesport Group in Spain

Dentsu Aegis Network grows its sports marketing and entertainment business in Spain through the purchase of Alesport Group, a well-established sports and event marketing and brand activation specialist in the mentioned European country.

Following the acquisition, Jaime Alguersuari, founder and Executive President of Alesport Group, will continue to lead this successful business with support from Alesport’s current management team, including Juan Porcar Garcia, CEO of Alesport, and Carlos Martin Rigol, CFO of Alesport.

Established in 1975 by Jaime Alguersuari, Alesport has a strong reputation in the Spanish market as a leader in the sports and event industry. The agency has managed some of the largest national and international sports events and brand activations, including the Zurich Maratón of Barcelona, Media Maratón of Barcelona eDreams, World Series by Renault / Fórmula V8 3.5, Superprestigio Dirt Track, Series Non Stop Powerade MTB, or Gaes Titan Desert by Garmin and Titan Tropic Cuba by GAES.

André Andrade, CEO of Dentsu Aegis Network Iberia & SSA, said: “We are delighted to welcome Alesport to our network today. Alesport’s strong reputation and extensive experience is the perfect addition to Dentsu Aegis Network, further strengthening our portfolio and talent pool in Spain and importantly, extending Alesport’s reach internationally. I am confident that the expertise of Jaime Alguersuari and his management team will further complement and strengthen our global offering in the important remit of sports and event marketing.”

Jaime Alguersuari, founder and Executive President of Alesport Group, said: “In 1975, almost 41 years ago, I decided to devote my life to a dream project – the magazine Solo Moto, and a company now called Alesport Group. It has been a wonderful journey, full of challenges and where hundreds of times the impossible was made possible.”

“I have been fortunate and privileged to have the tenacity, the strength and loyalty of Juan Porcar, and collectively we produced a dream factory which attracted  hundreds of talented collaborators. Today, I have the certainty that through incorporating our heritage, emotions and professionalism with Dentsu Aegis Network, the dream factory will continue to strengthen and flourish the way it has for the last four decades,” he added.

Image over the headline.- On 16th February 2014, Kiplagat achieved in Barcelona her first worldwide in the Half-Marathon eDreams, organised by Alesport Group. © Alesport Group/Aventurismo Sport Travel Agency.

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