Dentsu Aegis Network today announced the launch of Dentsu Mobius Media (DM2), a progressive agency model operating at the intersection of creative, media and technology, underpinned by digitally-considerate, content-led solutions.
DM2 is born by combining two highly successful network brands: specialist digital agency Dentsu Möbius and global media agency Dentsu media.
The new agency will be led by CEO James Hawkins, who was previously CEO of Dentsu Möbius in Asia and now keeps as Chief Digital Officer for the Dentsu Media Network across Asia Pacific.
Headquartered in Singapore and with a team of 50 people DM2 offers the new ‘creative meets media’ approach to a roster of clients including such companies and brands as Toyota, Disney, Mondelez International, Singapore Airlines and Hitachi
Commenting on DM2’s formation, James said, “The lines between digital and traditional are fading fast, content is now the connector. That’s why DM2 represents this future state, where the two are no longer mutually exclusive.
“This move enables us to deliver work faster, smarter and create more impact for our clients. Our expanded creative capabilities, combined synergies and dedication that puts digital at the heart of our strategic thinking. This creates the perfect balance of creative, media and technology for the digital economy,” he added.
Takaki Hibino, CEO of Dentsu brand agency and Dentsu media Asia Pacific (excluding Japan), said, “This is the right step forward and will bring us closer towards achieving our digital ambitions. There is an unmistakable chemistry between the two agencies with proven success and I am confident that DM2 will be a success story in this new iteration of the digital agency.”
Rosalynn Tay, CEO of Dentsu Aegis Network Singapore, said, “We not only strive to be innovative in the way we build brands for our clients, but also in the way we build our business. Creating DM2 is staying true to our mission, and now we have a strong team of over 50 talented people to continue creating winning campaigns for our clients.”
