Dentsu media Philippines, a subsidiary network brand of Dentsu Aegis Network Philippines, announced today the launch of dmLab (Dentsu media Laboratory), an innovation unit that aims to harness the latest technology and create new digital experiences for the market.
dmLab is composed of two key primary pillars: Local Incubation, and Gateway to Global Innovation, an initiative led by Dentsu Aegis Network.
Under Local Incubation, Dentsu media works with Filipino and Regional Start-ups in order to scale-up and expand mutual opportunities for business to launch locally, regionally and globally. And this platform enables Dentsu’s partners to access pools of knowledge, consult with business professionals, and tap into new revenue streams.
Gateway to Global Innovation is an original Dentsu Aegis Network innovation project that was launched in Thailand in October. The latest technology which dmLab has recently brought to Philippine market is ‘Emotion Analyzer’, which is able to detect emotions based on an analysis of the user’s brainwaves.
Jam de Guzman, appointed General Manager of Dentsu media Philippines in April 2016, said, “Launching dmLab in the Philippines is in line with our company philosophy of ‘Good Innovation.’ We advocate ideas that reach beyond the imaginable and technology that crosses the bounds of possibilities. We believe in driving innovation that brings positive change to people and society.
With our establishment of dmLab in Dentsu media, we aim to bring the future of technology and digital experiences now.”
Mitsuyuki Nakamura, President of Dentsu media Southeast Asia, said “We have been entrepreneurial in utilizing technology for many of our clients’ campaigns in other markets, but until the launch of dmLab in Thailand last October, it was not systematically organized. We then launched dmLab in Indonesia, Vietnam, and we are more than happy to announce the 4th market in our network to launch dmLab which enables us to provide innovative solutions across the region.”
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Dentsu’s latest tech developments.- Analyzers for emotions and social success
