Dentsu purchases the rights of MOVE! into the wild life exhibition

Have you ever dreamed of actually acting and living as wild animals into the open nature?. This is what MOVE! into the wild life makes possible.

The Tokyo exhibition was held from November 29, 2017 to April 8, 2018, and as a content production attracting over 200 thousand visitors the exhibition was a sound success.

That’s why Dentsu has acquired the global format sales rights (related to local production of the exhibition by sharing its concepts, design, and data) and sponsorship rights of this event and exhibition.

Visitors to the The National Museum of Emerging Science and Innovation 8Tokyo -Japan-)could dress as real living creatures, and furthermore act out the behaviors of such common creatures as the Pill Bug hard at work as well as rarer species like the basilisk lizard running over water.

In doing so, visitors were able to experience the unique biodiversity of living creatures while engaging in large-scale pretend play. And this with no computer games or VR. The whole body is involved, allowing people (specially children)  to experience the extraordinary sensation of “becoming” the wild creatures themselves.

This exhibit constitutes a bold new effort into a new age of experiential content, leaving a vivid impression that cannot be obtained in other events.


Following the success at Tokyo, from April 21 to August 26, 2018, visitors in Osaka can experience MOVE! into the wild life in Hirakata Park. In addition, the exhibit’s reputation has spread overseas, and requests for tours of the exhibition have been received from all over the world.

Despite MOVE! into the wild life was designed and executed as killer content. Given the level of its success the Dentsu Group plans to expand the exhibition widely both in Japan and abroad. In the future, in cooperation with Group companies in Japan and overseas, and utilizing format sales and sponsorship rights, we intend to provide services that contribute to the creation and maximization of experiential marketing opportunities for companies, educational institutions, and entertainment facilities in countries around the world.

Move! Into the wild life was the outcome of a collaborative project based on the hugely popular encyclopedia series “MOVE” (publisher: Kodansha), which has sold over 3 million copies to date. The exhibit is based on the MOVE series intent to invite one to the world of learning by offering “surprise and inspiration” and incorporates these important themes by simultaneously focusing on educational and entertainment content that promotes biodiversity.

It allows visitors to discover that humans can have a harmonious relationship with other living creatures by experiencing life from the perspective of the “wild beast”.

Companies along with Dentsu Inc. participating in the Production Committee for “MOVE! into the wild” are Kodansha Co., Ltd., Yomiuri Shimbun Inc., NHK Enterprise Co., Ltd., Dentsu Live Inc., and Vector Inc.

Image over the headline.-  MOVE! into the wildlife exhibition billboard. © Dentsu

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