Dentsu established on 1st April Dentsu Media Runway Inc., a new digital media agency with the following objectives: accelerate and advance business with clients engaged in different business practices, including global corporations; deepen and evolve media solutions to align with the evolution of digital technology and the diversification of consumer behavior that accompanies it, through campaign planning that incorporates media planning, campaign execution paired with media buying, and measurement of its effectiveness.
The new digital media agency belonging to Dentsu will start operations next 1st July with a capital equity of yen 150 million, Tsurumoto (CEO) and Shigeyuki Kawakatsu (COO) leading the business and a team of 35 employees, all of them headquartered in Tokyo.
The resason on the ground of Dentsu Runway launch is the need for more specialised and integrated solutions for media related busines in line with the diversification of media and globalization of markets.
Dentsu expalins that the name of the new media agency incorporates the belief that both client companies and Dentsu Media Runway will collaborate on the runway, and as models in high-end fashion shows will shine in the limelight. An actual declaration of intentions.
Image over the headline.- Dentsu headquarters at Tokyo. © Dentsu Inc.
