Toshihiro Yamamoto (President & CEO Dentsu)announced today that its global business headquarters Dentsu Aegis Network Ltd.has reached an agreement to acquire a 100% stake in Red Communication AS (RED), a media and performance agency in Norway. The completion of this acquisition is subject to regulatory approval by the Norwegian Competition Authority.
Headquartered in Oslo (Norway), RED is a fast-growing agency employing 93 people and offering a full suite of digital advertising services including performance marketing, performance publishing and digital content marketing, data and analytics, and media and brand activation.
Post acquisition RED will co-brand with dentsu X, one of the Group’s brands with strengths in media under the name RED dentsu X.
The new agency will serve as the base of dentsu X in Norway thereby adding significant scale and capabilities to the Group, particularly in Northern Europe.
Dentsu Grup plans further accelerating its offerings of completive media services in the European market.
Established in 2014 Nils Olav Røang (Chairman) the agency turned into a holding in 2017. In the mentioned year RED posted consolidated revenues at NOK 123.9 million. After restructuring, currently consists of five digital marketing and communication business. The companies are as follows:Red Media Consulting AS: The largest independent media agency in Norway; Retail in Media AS: Media agency specialized in retail and CRM;Red Performance AS: Performance marketing; Plapre AS: Content marketing and creative agency; and Heia de som Vinner AS: Sponsorship and brand activation.
RED has been twice awarded for two year in a row (2016 and 2017) with Norway’s ‘Media Agency of the Year’ by Dagens Næringsliv, the largest financial newspaper in this North European country.
Image over the headline.- © RED.
