Calvin Klein, Inc. today announced a new global creative strategy for the company, which will unify all Calvin Klein brands under one creative vision.
As a result, Francisco Costa, Women’s Creative Director, Calvin Klein Collection, and Italo Zucchelli, Men’s Creative Director, Calvin Klein Collection, will be leaving the company.
The new brand direction will ultimately follow one creative vision across all categories of the business. An announcement will be made in due course.
Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp, one of the leading fashion design and marketing studios in the world.
Steve Shiffman, CEO of Calvin Klein, Inc. said, “This creative strategy marks the beginning of another significant chapter inCalvin Klein’s brand legacy since Mr. Klein’s retirement. I would like to thank Francisco and Italo for their unwavering commitment to the Calvin Klein brand and their accomplishments over the past decade. They have both contributed immensely to making Calvin Klein a global leader in the fashion industry, and they have done so with dedication, focus and creativity.”
Unified creative strategy for a 10Bn revenues retail business
The new strategy comes as part of a global evolution in the direction of the Calvin Klein brand, which began with the reacquisition of its jeans and underwear businesses in 2013. As the company continues to build itself into a $10Bn global retail sales business, this undertaking will further solidify the brand’s positioning worldwide and pave the way for future long-term global growth.
PVH Corp designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Product lines under the various Calvin Klein brands include women’s dresses and suits, men’s dress furnishings and tailored clothing, men’s and women’s sportswear and bridge and collection apparel, golf apparel, jeanswear, underwear, fragrances, eyewear, women’s performance apparel, hosiery, socks, footwear, swimwear, jewelry, watches, outerwear, handbags, small leather goods, and home furnishings (including furniture).
With a heritage going back over 130 years, PVH Corp. has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world. The company has over 30,000 associates operating in over 40 countries with over $8Bn in 2015 revenues. PVH owns the iconic Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, ARROW, Speedo (the Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International, Ltd.), Warner’s and Olga brands and market a whide range of goods under these and other nationally and internationally known owned and licensed brands.
Image over the headline.- © Calvin Klein
