Nike got the only Gold Epica in the Creative Technology category this year 2017 for the Nike Unlimited Stadium, the first full led running truck that allows each runner compete against its own avatar and mark. The tech track, thanks to a mobile app, helps runners learn which is hte right pace. It was conceived by the Japanese agency Birdman.

The jury has awarded six Piramids, the Gold for the Nike Unlimited Stadium and Birdman, two Silver awards and three Bronzes.

Find below the full winner list of the Creative Technology category:

“Nike Unlimited Stadium” (Gold) -case study video-

“Your Voice Is Your Stamp” by MRM McCann for US Postal Service (Silver) -video-

“Gravity Light” by J. Walter Thompson London for Shell (Silver) -case study video-

“Roads That Honk”, by Leo Burnett Mumbai for HPCL (Bronze) -video-


Yournalist , by The Cyranos // McCann Barcelona (Bronze) for EITB – Euskal Irrati telebista
-case study video-

“The Dream Cradle”, by Publicis Italy in partnership with Chicco for Renault