H&M makes its bet on branded content stronger than ever before for the launch of the new ERDEM x H&M collection.
The visionary film maker Baz Luhrmann has created a unique and spectacular cinematic short film to present this androgynous collection that will be available just in selected H&M stores from November 2nd.
The film will also debut an exclusive new track by Years & Years, titled “Hypnotised”.
Luhrmann has created some of the best-loved films of our times. He has directed Moulin Rouge!, William Shakespeare’s Romeo + Juliet, The Great Gatsby and Strictly Ballroom, and most recently created the TV show The Get Down.
The short is set in a mysterious country mansion where it is “always spring”. The house is like its own private world that is always filled with flowers, influenced by ERDEM’s celebrated floral prints. When young friends come to stay, a magnetic love triangle begins, in the film starring upcoming actors Tom Rhys Harries, Hero Fiennes Tiffin and Ruby Dagnall.
The three young actors are joined by acclaimed actress Harriet Walter, as well as super models Saskia de Brauw, Imaan Hammam, Grace Hartzel, Fernando Cabral, Neels Visser and Tony Ward. Throughout, Baz used pieces from the ERDEM x H&M collection to define the characters and propel the narrative, while the new track by Years & Years captures the mood of positivity, friendship and love.
“I wanted the film to be like a whole movie. It’s a very modern love story, set in a country house that is full of its own secrets and it’s like a metaphor for our times. It’s harsh out there in the world, but in here, the things that really matter keep growing in an eternal spring,” says Baz Luhrmann.
Image over the headline.- Film director Baz Luhrmann with Dame Harriet Walter during the shooting of The secret life of flowers. © H&M
Related Eastwind links links:
ERDEM x H&M – “The Secret Life of Flowers” campaign film by Baz Luhrmann
ERDEM x H&M – “The Secret Life of Flowers” campaign film by Baz Luhrmann (making of)
