Facebook, launching first tool to enhance users’ privacy protection after data security breach scandal

Mark Zuckerberg (co-founder and CEO Facebook) announced yesterday on his keynote at Facebook F8 (Facebook annual Developers Conference 2018) that his company plans to build a new feature,called Clear History, to enhance privacy protection.

The F8 event started off  just some few hours after Jan Koum (co founder and CEO WhatsApp) confirmed his resignation as leading head of WhatsApp and one day before Cambridge Analytica officially unveiled that is ceasing operations in the UK and the US and filling a bankrupcy procedure due to continued clients loss by the data protection breach scandal at Facebook.

How will the new feature work

Clear History is a feature that will enable users to see the websites and apps that send Facebook information when they use them, delete this information from their account, and turn off Facebook’s ability to store it associated with the users’ accounts going forward.
If the user activates the Clear History feature Facebook removes identifying information so a history of the websites and apps he/she have used won’t be associated with his/her account.

Facebook warns that despite the activation of the Clear History feature it will keep on providing apps and websites with aggregated analytics, as they can build reports when Facebook is sent this information so they can tell developers if their apps are more popular with men or women in a certain age group. Facebook explains that they can do this without storing the information in a way that’s associated with the user’s account, and as always, Facebook doesn’t tell advertisers who the user is.

Some few months still to Clear History launch

The development of the Clear History feature is still on course and will still take some few months to build it. Facebook explains that they will work with privacy advocates, academics, policymakers and regulators to get their input on Facebook’s approach, including how they plan to remove identifying information and the rare cases where they need information for security purposes.

Facebook has already started a series of roundtables in cities around the world, and heard specific demands for controls like these at a session the company held at their headquarters two weeks ago.

Image over the headline.- Mark Zuckerber at the F8 Developpers Conference on 1st May 2018. © Facebook.

Related Eastwind Marketing links:

Facebook scandal leads Cambridge Analytica to lock out by bankrupcy

Cambridge Analytica scandal.- People affected could even surpass the 87 million

Facebook ends 1stQ with users increase but ad revenues down against 4thQ 2017

WhatsApp co-founder and CEO Jan Koum resigns

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