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Facebook, under suspicion

The Federal Trade Commission (FTC) has finally come to a compromise with Facebook after several complaints from users, saying that this network did not respect their privacy, as their personal data were not protected.
The FTC is a United States Agency well known by its decisions in the fields of advertising and marketing. This Agency has concluded that Facebook has been deceiving its users and logically it is on course of stopping this social network’s misbehavior from now on.
We have told about the case on the eastwindblog recently (for more information click on the link included at the end of the present commentary).

In this run towards being the most and the best, Facebook has not taken the time needed to consider that IT, like the atomic power, can benefit, and much, mankind, but also harm or even kill people.

Reflecting a little more, some less worship to business success, and maybe a little less fear to lag behind losing leadership could perhaps have helped to pay a minimal respect to Facebook user’s privacy.
The users that, now and after, are at the very roots of the success achieved by this social network. One should never forget that, even if it seems not so, there is a whole world beyond the Internet.
There is a whole society composed by human beings over the “e-rainbow”. And these human beings have rights as well as a whole private life that must be respected.
The same should apply to these people, even if they become into users when they get plugged into the social network.

“Take this lollipop”, Facebook app and video designed by Jason Zada. To know the case of this disturbing and scary game that evidences the dangers in Social Networks for the privacy and the life of its users, click on the link that we provide at the end of the post. The images are screenshots of this interactive game designed by Jason Zada.

Two recent appointments made by the founder of Facebook seem to comply with the requirements of the Federal Trade Commission.
First, Zuckerberg has hired Erin Egan, a lawyer who is expert in privacy and data security. She will lead and design the privacy protection policies of the company.
Second, the founder of Facebook has engaged Michael Richter in this field of privacy protection. Richter is another lawyer, also expert on privacy protection issues and he has been entrusted to make sure that privacy protection is integrated into the very essence of each new Facebook product from now on.

Any company, should have the right to somehow monetize its efforts and the investment to sustain and improve its products, of course. Where is the business, otherwise? If Facebook were not profitable, the company would have to close the network. Even more now, that Google has recently launched Google +.

But in this case of Facebook there’s also another fact to consider, the fact that the “free registration” concept is at the core of Facebook’s very birth, development and success. Facebook is free as free as they are the millions of users who have decided to share their stuff in this network against any other, such as Linkedin or Viadeo, just to mention two examples.
That confidence of the user’s has built up Zuckerberg’s business. Only by this reason, the so called user’s deserve at least a bit of respect.
And respect has nothing to do with not protecting the privacy of their privacy. Respect has also nothing to do with letting other companies access the data, stuff and lists of friends shared by the members of the social network for marketing purposes, when the users affected have not given their consent for it .

People seem concerned by the privacy matter. Day and half before Halloween and also prior to the FTC investigating Facebook’s behavior, the creative Jason Zada launched the “Take this lollipop” Facebook app. This app makes anyone who dares to click on it literally feel the problem of sharing publicly our personal stuff through the social networks.
up today the “Take this lollipop” Facebook page has far exceeded the million likes.

The settlement submitted by Facebook to the FTC, which is still not effective, but proposed for public comment during 30 days, includes some control measures that this company must comply with. For example, Facebook must periodically allow independent audits on its privacy protection practices during the next 20 years. An actual and permanent stay on “probation” or under suspicion.

I only expect that, being Facebook a global network as it is, improvements in the privacy protection system under this FTC settlement in the United States, does not remain restricted to that country, as there are currently 800 million human beings sharing their stuff in this social network all over the world, and around 80% of them live outside this American country.

Image over the headline.- © Facebook. Rotation, Eastwind.

Related Eastwind Marketing links:

FTC keeps its eye on Facebook privacy protection practices for the next 20 years
http://www.eastwindmarketing.es/blogs/eastwindmarketingycomunicacion/en/2011/11/30/ftc-keeps-its-eye-on-facebook-privacy-protection-practices-for-the-next-20-years/

Cambridge Analytica Scandal costs Facebook millions of MAUs and DAUs loses in Europe

Related external links:

Take this lollipop by Jason Zada

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