As part of a ten-year partnership with the Olympics, Tmall (Alibaba Group), China’s biggest B2C online retail platform, has launched a motivational Winter Olympic Games campaign conceived by FF Shanghai (Fred&Farid creative Community Shanghai), literally setting winter on fire.
The film has been directed by Salomon Ligthelm and aims to change people’s perspective toward the winter season while leveraging on the spirit of the Olympic Games. No matter how harsh winter can be, it makes us feel more alive than ever.
FF Shanghai informs that the idea triggering this ceative work is this quote by Albert camus: “In the midst of winter, I found there was, within me, an invincible summer”
Taobao is just one of the Chinese tech giants served by this creative boutique (globally headquartered in Paris) from its office in Shanghai.
FF informed on January that in the last 7 months till 29th January 2018, FF Shanghai has won more than a dozen clients from, among others, web giants BAT (Chinese GAFA): the Chinese giant Alibaba Group, led by Jack Ma, has just chosen FF Shanghai as a creative agency; recently the creative boutique accompanies in business intelligence, activation, creation and production on different projects Taobao (Alibaba group), the most powerful e-commerce site in China, Youku, the Chinese Youtube and Tmall the group’s Chinese Retail Champion Ali Baba.
Tencent, the Chinese giant of the Internet and video games, in the top 5 of the largest global groups, entrusted to FF Shanghai the launch campaign of the Chinese version of the PUBG gaming platform after the Chinese New Year 2018. The agency also collaborates with Wechat Pay (Tencent group), the leading international mobile payment solution in China, and vivo, one of the top smartphone brands among the Top 3 in China, as part of the launch of their new products.
Feng Huang, Partner, Managing Director, Executive Creative Director FF Shanghai and Isabelle Bruere, Chief Operating Officer said on the latest gains: “Since the departure of Fred from Shanghai for FF Los Angeles, FF Shanghai continues more than ever are development closer to the players of the tech Chinese. We are experimenting an alternative model of agency within FF thanks to the creative community. This approach will allow us to accelerate our development. ”
Image over the headline.- Caption from the Winter Olympics ad Set Winter on Fire by FF Shanghai for Taobao.© FF Shanghai/Taobao.
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