Language barriers between doctors and patients are responsible for a high rate of misdiagnosis. Miscommunication is still one of the most significant causes of medical errors in the world.
Mercedes Benz has teamed up with the Thai Health Promotion Foundation and BBDO Bangkok to find a solution.
Working with the best pain management specialists the agency baked “The Universal Language of Pain”, a symbol based system that allows for the patients telling with no words and more precisely how it hurts them, allowing more accurate diagnosis for the doctors and therefore more tailored treatments for the patients.
This is the latest creative solution clever and useful enough to rise awareness, if not effectively reduce a huge problem, which has been conceived by BBDO Bangkok in the latest years. Many of them manage to match a deep knowledge of Thai culture and sensibility, even budhism with technology.
The agency also has been responsible for such brilliant ideas as the Helpmet, the MotoRepellent, the Painted Smile, the Speed limit monk statue, the Immortal adoption for dogs sheltered at the Thai Dog House, and many others. I provide some links to the case videos explaining these ceative works by BBDO Bangkok.
Image over the headline.- Electric pain icon. One of the symbols composing “The Universal Language of Pain” by BBDO bangkok for Mercedes benz and the Thai Health Promotion Foundation. © BBDO Bangkok.
Related external links:
The Universal Language of Pain
Helpmet
MotoRepellent
The Painted Smile
Immortal Adoption
Speed Limit Monk Statue
Air Asia Unlock Han Zi Mobile Application
Yoox Band Tee Detector
