Foursquare has purchased Unfolded, a next generation platform for geospatial analytics. With the addition of Unfolded’s capabilities to the Foursquare technology stack, enterprises and brands can soon come to Foursquare to not only access its industry leading location data, but work with that data in an integrated platform for merging, enriching, analyzing, and visualizing spatial data in whatever environment they choose.
This acquisition propels Foursquare’s evolution into the singular source companies turn to for high quality, easy-to-use location data and the technology they need to make sense of it. Customers can seamlessly access and apply spatial features to a variety of first-party and third-party data sets to solve critical business challenges – from site selection and competitor conquesting to transaction improving customer loyalty and much more.
The purchase of Unfolded comes less than 6 months from Foursquare CEO Gary Little took office.
Unfolded offers open source geospatial libraries and a flexible suite of advanced tooling including its signature product, Unfolded Studio, a self-serve platform that allows you to transform your geospatial data into insightful maps within minutes. Its expert team of co-founders have architected many of the leading open source innovations in the world of geolocation including kepler.gl, deck.gl, and H3.
“Bringing together Unfolded’s powerful geospatial technology and Foursquare’s comprehensive location data is a perfect mix for success,” said Sina Kashuk, co-founder and CEO of Unfolded. “The partnership will help position us as a powerhouse in the industry, as many companies tend to have one or the other, but not both. By joining forces, we can dream up entirely new integrated solutions for businesses needing good geospatial data and the analytics to make sense of it. We’re excited to be mapping this path forward in geospatial intelligence.”
“Welcoming Unfolded to the team makes the Foursquare platform more powerful, robust, and accessible to our clients and partners,” said Gary Little, President and CEO of Foursquare. “This acquisition accelerates us toward our ambitious goal of bringing Foursquare Everywhere, and enabling businesses to unlock the true potential of location and geospatial data and technology.”
“Given the rapid advancements in cloud and edge computing, and combined with the co-mingling of physical and digital, Foursquare believes the era of geospatial 2.0 is upon us. We see location and geospatial technology and data as foundational building blocks for virtually every business as the world is increasingly digitized and with the continued growth of mobile computing, AR/VR, smart logistics, autonomous, mobility and many more,” underscores Little.
“At the center of this new phase of technology growth are the digital artisans, the developer. Developers have always been a core customer of our platform and we are delighted today to accelerate the capabilities we offer them through this highly strategic transaction,” he added.
“Throughout our history, we have focused on developing many of the technical breakthroughs to build the core location software platform we are today. In particular, over the past 18 months, we’ve successfully orchestrated the integration of Placed, Factual and Foursquare. With the launch of Pilgrim SDK 3.0, relaunch of our FSQ Places product, and completed integration of Foursquare Visits, we’ve further strengthened our product portfolio and pushed major technical boundaries. We’ve also made significant headway to accelerate our enterprise commitment with accessible solutions through strategic partnerships with AWS, Snowflake, and more,” Little concluded