A supposed aspiring French filmmaker sits down with Hollywood’s top producers of big budget blockbusters to pitch his seemingly eccentric movie ideas. The producers do not recognise the stories that actually are the scripts of French film masterpieces.
Even the very best French film masterpieces wouldn’t have had a chance in Hollywood as they don’t fit the traditional formula, this is the outcome of the experiment conceived, carried out and filmed by O’Gilvy &Mather Singapore for the Alliance Française de Singapour .
The Alliance will use the assets from this campaign to promote French films and cultural activities such as Ciné-Club which hosts weekly screenings of French cinema every Tuesday, Ciné-Plus which presents special screenings of French films and Ciné-Kids that promotes French movies for children in Singapore. The global Alliance Française network may also use the films to promote additional activities through its 812 establishments in 135 countries.
The viral has been published on 16th April on the You Tube channel of the Alliance.
“We are very excited by this campaign as we feel it conveys French cinema’s depth of scriptwriting in a fresh and humorous way. The intention is not to be, obviously, in competition with Hollywood but to broaden audience’s horizons. We’re eager to see how this film will help to promote French cinema in Singapore and abroad and attract larger, more diverse audiences,” said Anne-Garance Primel, Executive Director, Alliance Française de Singapour.
Image over the headline.- William Fay (Executive Producer ) who has been responsible for such titles as Independence Day , 300 and The Hangover, rejects the script of La vie d’Adèle (Blue is the Warmest Colour) by Abdellatif Kechiche. This French film was awarded the Palme D’or at the Cannes Film Festival 2013. © O’Gilvy&Mather Singapore.
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