Havas Media Group has been re-selected to manage Hyunday and Kia media strategy and investements within Europe.
The business comprises Hyundai and Kia media activities in Europe, Russia and Turkey
Innocean Worldwide, the global lead agency of Hyundai and Kia has led the 10 months long competitive review, which started off in December 2018.
The process was handled by Innocean Worldwide in Korea together with its European Regional Headquarter Innocean Worldwide Europe and involved stockholdres in Korea, Europe and Russia.
“After 10 years of relationship, we are looking forward to a new phase of even closer cooperation with Havas. We are determined to make this re-invigorated collaboration instrumental in positioning our clients Hyundai and Kia as leaders in new mobility solutions”, says Juergen Zienicke, European Group Media Director at Innocean.
“We are very proud of our 10-year partnership with Innocean, Hyundai and Kia, and we are absolutely delighted that our partners have decided to extend this relationship following such a thorough review process. Both brands have ambitious plans for the future in multiple segments, and we are excited to help them navigate the various brand and category challenges ahead.”, says Peter Mears, Global CEO Havas Media.
“We would like to thank all agencies participating in this review for their hard work and contribution”, added Juergen Zienicke from Innocean.
The foundation for this new collaboration will start to be laid out in the coming weeks.
Image over the headline.- © Hyundai and © Kia respectively.
