iHeartMedia, the leading audio company in America, announced last Wednesday an important next step in extending its presence into web3 and the metaverse as part of its overall strategy in 2022.
First he company plans to create iHeart events and experiences (mainly immersive musical moments) for listeners and music fans on Roblox, a global platform bringing millions of people together through shared experiences.
Second, iHeartMedia will also launch tokenized communities for its users and creators.
iHeartMedia will launch this year its first tokenized community, building a new token that will incentivize and reward the iHeart creator community in new ways and give iHeart’s fans unique access to offerings across its multiple platforms. The company will launch as well a series of collectible non-fungible tokens (NFTs), building on the success of its previously launched iHeartRadio Music Festival NFTs in partnership with Green NFT platform OneOf in September 2021.
And third, he US leading audio company will use its industry-leading consumer reach of over 90% of Americans every month and strong engagement to create the awareness and demand necessary to bring new metaverse and web3 platforms to the mass market.
“Although there are a number of great new products for the metaverse and web3 from a wide array of creators, with our unparalleled audience reach, multiple platforms, and our trusted broadcast and podcast hosts, iHeartMedia is uniquely positioned to build the consumer awareness, understanding and demand necessary for those new products and platforms from both us and others to succeed,” said Bob Pittman, Chairman and CEO of iHeartMedia, Inc. “We see this as a unique opportunity to serve our listeners’ needs, provide an important new layer of growth for the company, and help develop the advertising and consumer potential for the metaverse and web3.”
“In the same way in which we believed in and committed to digital radio and podcasting – and became the strong number one in both , we are big believers in the incredible potential of web3,” said Conal Byrne, President of the iHeartMedia Digital Audio Group.
“We have already stepped into the metaverse with NFTs and have much more to come. iHeart’s place in this ecosystem, giving fans extraordinary access to the special events and influencers we provide every day of the year — is what we’re focused on building out as we work with key partners and develop an easy-to-use ramp to the metaverse and web3 for the mass market.”