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IPG’s Momentum Worldwide launches real time carbon impact tool for physical and virtual experiences

Global experiential advertising agency Momentum Worldwide has formed the first global partnership with isla, the event industry’s sustainability body, to roll out TRACE, a real-time carbon impact tool for physical and virtual experiences, as part of its increased sustainable action plan.

The digital platform will help measure, reduce and report the business’ carbon footprint.
The tool has been specifically designed to capture the full scope of the environmental impact caused by events, from collecting carbon and waste data to tracking transport and material choices.
By monitoring and measuring data in TRACE, Momentum can provide each client with an Impact Report, which is an analytical review of the environmental footprint of the project, providing scope for off-setting as well as identifying areas for improvement and reduction, and setting a benchmark for future events.

The partnership with isla will hlp to deploy TRACE beyond its current appication in the UK to other countries.

Being able to provide quantitative evidence of waste and pollution has the power to transform and influence the event landscape, supporting the global transition to net zero.
Chris Weil, Chairman and CEO, Momentum Worldwide, comments, “Sustainability is everyone’s responsibility, and we need to embrace the role we can play in minimizing the footprint we leave on society and the environment. This partnership is a huge step toward making that a reality.”

Image over the headline.-© Momentum Worldwide.

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