Media, data, strategy and creative agency Known announced today that Todd Triplett has been named its first Global Executive Creative Director, overseeing all creative development, production and optimization for the agency’s roster of consumer brand clients. He will report to Mark Feldstein, President of Known Studios.
Triplett joins Known from Tik Tok, where he was co-leading TikTok’s Creative Lab.
“Throughout my career, I’ve been searching for what’s next, what’s fresh and what’s leading culture. I found all of that and more at Known,” said Triplett. “I’ve never experienced a company like Known that combines high-level expertise in media, data science and tech with world class creative. I can’t wait to get started.”
Before Tik Tok, Schultz had led creative teams at Apple/Beats by Dre, Ikea, Remy Martin and at several creative agencies including Havas, Deutsch NY and Superfly.
Known has also landed Jordan Schultz as Head of Social and elevated Aya Baeshean to Head of Design.
“We could not be more thrilled to welcome Todd and Jordan, and to appoint Aya, to these key roles. They add incredible leadership and firepower as our creative team enters a game-changing new chapter,” said Mark Feldstein, President of Known Studios. “Their work transcends culture and sets Known Studios apart in inspiring ways. We are excited to bring their extraordinary talent and business impact to bear for our clients.”
The announcement follows record growth for Known’s creative group, Known Studios, with 13 new client wins since January, including Ubisoft, Build-A-Bear, Graduate Hotels, the National Women’s Soccer League, Roc Nation and more.
The group has also recently amassed a range of industry accolades, including Clio and Webby Awards, and an Emmy nomination.
Known Studios has recently launched 360 campaigns for WarnerBros. Discovery, the National Women’s Soccer League, PlutoTV, LGBTQ+ dating app Taimi, and more.
Known has 400+ employees in six U.S. cities including New York, Los Angeles, San Francisco, Seattle, Austin, and Boston.
A seasoned leader in the social networks fields
As Head of Social for Known, Schultz will oversee a cross-functional team of social creatives, platform experts and analysts.
A former WarnerBros Discovery exec, he previously led engagement and retention for CNN’s Growth Marketing team, including CRM and social media. At HBO Max, he led strategic audience development initiatives, including social media and influencer marketing during its first year. In both roles, he combined award-winning creative with performance-driven strategies that led to measurable subscription growth for each brand’s DTC subscription products.
Promoted after scarcely three years at Known Studios
Former Head of Design at DDB, and design lead at Y&R and BBDO, Baeshean joined Known Studios in 2021 to lead design for Known’s roster of consumer brand clients. She has spearheaded work with UMusic Hotels, PepsiCo, and Rockefeller Center, and has built Known’s own brand DNA. Baeshean has been elevated to oversee design across all clients for Known, and will lead visual identity, brand design, key art, digital, motion graphics, and web design for the agency.