Magnum and LolaMullenlowe have partnered with Powerhouse Animation Studios, creators of Castlevania and Seis Manos, to bring to life two stories through anime. Both shorts offer unique expressions of the joy of going after what brings you pleasure, no matter who you are or what you take pleasure in.
Each of these films contain ‘Easter eggs’ referencing the iconic Magnum silhouette. The eggs are subtly integrated into each story to remind viewers how pleasure is there for the taking, you just have to seek it out.
One of the anime films is titled Konnichwa (hello in English) and the other is titled Butterfly. Both taken together Hello Butterfly.
None of the shorts include any speaking, just images and music leave the code of pleasure wide open and ready to connect with pleasure lovers worldwide.
Both anime shorts will be premiered in the Japanese Film Festival.
Developed by a collective of artists, the animated films celebrate the diverse perspectives and experiences of today’s society. The stories hope to act as a reminder that the search for pleasure is uniquely human and just as all humans each pleasure experience is different.
Pleasure Tales by Magnum adds to Magnum’s long history of championing art as in previous collaborations with renowned artists like Brendan Monroe and Thomas Danthony.
Another example of branded content centered in human pleasure by magnum is the #FielAlPlacer viral videoclip. On july 2020 the icescream brand launched this musical video in collaboration with Halsey.
