Dentsu International today announced that Michael Komasinski is to be promoted to the role of Global Chief Executive Officer, Merkle and a member of the Dentsu International executive team.
He succeeds Craig Dempster who has been a member of the Merkle executive leadership team for nearly 15 years and joined Dentsu during Merkle’s acquisition in 2016. Craig will retire from the business at the end of the year.
Komasinski will undertake his new responsibility as Global CEO Merkle on 1st January 2022 and will join the Dentsu International executive team, reporting to Wendy Clark.
The new President for Merkle Americas will be announced in due course.
Merkle is one of Dentsu’s six leading brands. It was a game-changing acquisition, that’s proved a worthy investment as it remains the market leader in people-based customer experience and a strong growth engine for dentsu, says the official communication published by Dentsu on this appointment.
Earlier this year, the brand’s industry leading position was further reinforced with the acquisition of LiveArea, bolstering Merkle’s global experience and commerce capabilities, and further positioning the business as a go-to experience partner for businesses around the world.
Michael Komasinski said on his appointment, “I am excited for the opportunity to lead such a brilliant and successful brand into its next phase of growth. Bringing together our combined strengths with dentsu makes us truly market leading, demonstrating to our clients the breadth of capability we offer to deliver integrated marketing solutions and business outcomes. Talent is the lifeblood of brands like Merkle and it is a key focus in the pandemic era as the labor market tightens and we pivot to hybrid ways of working. As in the past, we are focused on making Merkle and dentsu the employer of choice where the best talent in the industry wants to come develop and thrive.”
Part of Dentsu, Dentsu international is made up of six leadership brands – (Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen, Merkle), and supported by its specialist brands. Dentsu International helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CXM and creative, dentsu international operates in over 145 markets worldwide with more than 45,000 dedicated specialists.
Goodbye to Craig Dempster
As Global CEO, Craig Dempster has played an integral role in driving Merkle’s culture, growth and profitability, and in building Merkle’s relationships with flagship brands such as AT&T, GEICO, Citizens, and AARP. He has also been a key leader on the dentsu international executive team.
“Craig has been instrumental in growing the Merkle business over the past 15 years. He leaves the brand in great shape with a strong client portfolio, a solid leadership team and a business that is much more integrated into dentsu. It has been a privilege to work with Craig as part of my Executive team, ” Global CEO Dentsu International added.
Dempster said: “I am immensely proud of what we as a brand have achieved over these past 15 years. Merkle’s growth and offering under dentsu is world class. Putting data at the heart of everything we do at dentsu is transforming our offer and ultimately providing our clients with a seamless and integrated experience to deliver outstanding growth. I celebrate and thank our people in helping to build one of the most innovative businesses in the world.”
Workig for Merkle for seven years to date
Michael Komasinski brings a wealth of experience having led Merkle across two of dentsu’s three regions. Joining Merkle 7 years ago as Chief Operating Officer of Agency Services, he went on to become President of Merkle’s Europe, Middle East, and Africa region (EMEA), leading a business of $400M+ in net revenue. During his four years within the EMEA business, it experienced 5x growth. He currently serves as President of Merkle/CXM, Americas, and leader of the dentsu Customer Experience Management (CXM) Service Line in the Americas, overseeing all aspects of Merkle’s Americas regional operation.
Wendy Clark, Global CEO Dentsu International said “Michael’s track record speaks for itself. He inspires and leads teams in developing impactful, data-driven and tech-enabled customer experiences while building lasting and values-based relationships with clients. And he shares our collective ambition to become the most integrated agency network, delivering integrated solutions to drive growth for our clients across creative, media and CXM. I know Michael is ready to progress this agenda at the helm of Merkle and will be a key leader for dentsu as we further accelerate our growth and momentum.”
