The short holidays of Michelle Obama and her daughter Sasha at the Costa del Sol have been considered in general terms an interesting pink input for this region’s brand and, even for the good image of Spain. In this occasion it is a representative personality of the worldwide “democratic aristocracy”, who visited the region and not one sheik or any provost of the international jet set. Of course they are also welcomed.
The President of the United States of America doesn’t come to Spain, but he sends his wife here, something to thank.
Vips from the most diverse origin and species populate, usually inhabit or are having their holidays at Marbella as well as in other five starred touristic locations of Andalusia for years. But there has been also in the region many excess, corruption affairs and cacique like behaviours by some of our politicians.
The media impact of both US illustrous visitors’ holidays, and everything shows it’s positive, have been estimated by Kantar at €20 million, as relates to Spanish mass media, and at €800 million in the case of the international media. Of course, the locations, which profit most from this information torrent are the villages and cities visited by Mrs. Michelle Obama and her daughter .
All those locations were reputed in Spain and around the world even before the Obama’s holidays, but in my view, events with a positive media impact of this kind never are too many.
Other people think, on the contrary, that there’s no need of this sort of visits, that they are not so important, because this locations enjoy the best worldwide reputation long time before. This people also think that this information floods are gone as fast as they happen, that they leave behind scarcely a mild sediment for the future, unless there’s continuity or any action to retain the positive effect it is generated. What’s your oppinion?.
Image over the headline.- President Barack Obama and First Lady Michelle Obama are joined by their daughters, Sasha and Malia, and Michelle Obama’s mother, Marin Robinson, Monday, April 13, 2009, as they wave from the South Portico of the White House to guests attending the White House Easter Egg Roll. April 13, 2009. (Official White House Photo by Lawrence Jackson).
Related Eastwind Marketing links:
Michelle and Sasha Obama on Summer holidays in Spain generated a €820 million media impact
http://www.eastwindmarketing.es/blogs/eastwindmarketingycomunicacion/en/2010/09/03/michelle-and-sasha-obama-e820-million-media-impact/
