MillerCoors and IPG launch Miller Lite beer button and Alexa ordering services

MillerCoors, a Molson Coors company, and the IPG Media Lab, today announced the launch of Miller Lite On-Demand, a suite of connected home services that modernize the beer shopping experience. The newly launched services include a voice-activated Amazon Alexa skill and a custom AWS IoT Button. Both will restock the users fridge with Miller Lite within the hour.

To complete the quick beer delivery experience, MillerCoors has partnered with Drizly, the leading online marketplace for shopping beer, wine and liquor in close to 40 markets nationwide. Drizly has built an unparalleled network of store partners to get consumers’ favorite drinks delivered to their door, fast.

“Consumers are expecting a frictionless shopping experience across every area of their lives and we’re working to make it easier for legal drinking age consumers to get their hands on a beer through several testable areas. Whether using their fingers or voices to order or reorder their household goods, we are excited to work with Amazon’s Voice and IoT services to bring beer into this consideration.” said Brian Pokorny, Senior Manager of Digital Marketing and Media at MillerCoors.

“Drizly is about choice and convenience. You can easily shop online for your favorite drinks and get them delivered to your door,” said Cory Rellas, President of Drizly. “We’re excited to support MillerCoors’ creation of two technologies that further enable customers to shop for adult beverages without missing a minute of the action at home or the office.”

Beginning in early 2017, the Miller Lite beer button will be available to a preselected group of 500 Drizly customers in the while the Alexa skill will be available to all owners of Alexa devices including the Amazon Echo, Echo Dot, and Tap in the USA. Alexa device owners can enable the skill by searching for “Miller Time” in the Alexa skills store.

These are the first in a series of new services offered by MillerCoors Incubator program, an initiative that gives brands like Miller Lite the runway to test innovative methods of engaging consumers in authentic and adaptable ways.

“We are continuously exploring technology in ways that are rooted in human behavior and our connected home platform is one example of that.” said Jorie Sax, Associate Marketing Manager for the Incubator.

The IPG Media Lab, the creative technology agency of IPG Mediabrands, crafted and developed both solutions for their client, MillerCoors. “The IPG Media Lab has always been celebrated for its forward-thinking approach to emerging technology,” said Samantha Barrett, Client Services Director, IPG Media Lab. “Now Miller Lite fans can access their favorite beer at the push of a button or by asking Alexa to ‘start Miller Time’. “Tapping into connected home technologies was an obvious choice, and we are thrilled to work with Amazon and MillerCoors to bring these transformative experiences to life.”

Image over the headline.- MillerCoors Lite inside a fridge. © MillerCoors.


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