Nielsen today announced it has completed the purchase of Gracenote from Tribune Media Company.
Gracenote is the industry’s premier provider of media and entertainment metadata.
With this transaction, Nielsen will acquire the data and technology that underpins the programming guides and personalized user experience for major video, music, audio and sports content.
The acquisition extends Nielsen’s footprint with major clients by including Gracenote’s global content database which spans across platforms including multichannel video programming distributors (MVPDs), smart televisions, streaming music services, connected devices, media players and in-car infotainment systems.
Gracenote will be incorporated into Nielsen’s Watch segment and will operate as a business unit within Nielsen. The company will continue to operate from its headquarters in Emeryville, Calif.
Gracenote provides reference information for over 12 million movie and television listings and 200 million music tracks, and drives the interfaces of the major streaming digital media services, as well as the connected technology systems in over 75 million automobiles.
The company is the industry standard for automatic content recognition (ACR) technology, powering the discovery and recommendation engines used by world’s largest television, music and automotive companies.
Gracenote’s long-term client relationships across TV, audio, sports and auto will be further amplified through Nielsen’s global reach and position as a leading company in the field of audience measurement and intelligence.
Among other clientes, Gracenote works for: Spotify, Ford, Apple, Amazon, BMW, Tesla, Time Warner Cable , Euro Sport, CBC, USA Today Sports, or Yahoo!.
“This marks the creation of an exciting new era for Nielsen and Gracenote, and we could not be more excited about coming together in the service of our clients,” said Steve Hasker, Chief Operating Officer and Global President at Nielsen. “There are tremendous opportunities for our two companies to work together to create value for our clients, our associates and our shareholders.”
Image over the headline.- Nielsen logo (PRNewsFoto/Nielsen)