Ogilvy&Mather appoints Horacio Genolet as CEO Latin America

Currently CEO of O&M Mexico, Horacio A. Genolet has been appointed as CEO of Ogilvy & Mather Latina. Genolet will take on his new role on 1st January 2017, succeeding Marcos Golfari who leads the network now and will keep on as regional Chairman.

That of Genolet is the first top-level executive appointment made by Worldwide Chairman and CEO John Seifert, who was appointed earlier this same year.
Seifert unveiled a new new vision for the agency, branded “Ogilvy – The Next Chapter” which focuses on integration of offerings to deliver the best solutions for clients most efficiently. The appointment of the new CEO is a first step towards this objective.

O&M will advances that it will announce the name of Genolet’s successor as CEO Ogilvy&Mather Mexico in early January 2017.

Working at Ogilvy&Mather since 1993

Horacio Genolet joined O&M in 1993 in his native Argentina as an account supervisor. He left after a few years to work at Telecom Group, Argentina’s largest cellular telephone company and at media company Carat. He rejoined O&M in 2004 and held various positions including VP of Client Services of O&M Mexico, Managing Director of O&M Miami and CCO of O&M Mexico. He was appointed CEO of O&M Mexico in 2011 and led the agency to five consecutive years of successful growth during his tenure. Under his leadership, O&M Mexico has been named the No. 1 agency in the country for the past three years in a row by the publication Merca2.0.

Genolet was appointed President of the Executive Board of The Mexican Associations of Advertising Agencies, a consortium of the 120 most important communication agencies in Mexico. He has been featured in Líderes Mexicanos (Mexican Leaders) magazine’s “The 300 Most Influential Mexican Leaders” list for the last four years.

John Seifert (Worldwide Chairman & CEO Ogilvy & Mather) said on his promotion: “In the five years since he’s been at the helm of our operation in Mexico, Horacio has propelled it into one of the most important and fastest growing offices in our global network and the No. 1 agency in Mexico. He has also done outstanding work on Coca-Cola and Pfizer, two of our biggest clients in the region. I could not think of a more qualified leader to drive our growth in the region to even greater heights, nor a better partner to help me implement our company’s global “Next Chapter” agenda in Latina.

I am also extremely grateful that we will continue to benefit from Marcos’ leadership, experience and expertise in his continued capacity as regional Chairman. What Marcos has done for O&M in Latin America is immeasurable. I can truly say that without Marcos, O&M Latina would not be the powerhouse it is today.”

Ogilvy&Mather Latina currently includes 50 offices in 22 Latin American countries with over 1,400 employees. Ogilvy&Mather Latina has been recognised as Cannes Lions Regional Netwotk of the Year for the latest consecutive three years.

Image over the headline.- Left to right: John Seifert (Worldwide Chairman & CEO Ogilvy & Mather), Horacio Genolet (CEO of Ogilvy & Mather Latina) and Marcos Golfari (Chairman O&M Latina). All photos, except Genolet’s © O&M. Source of the image of Horacio Genolet, his profile at Linkedin.

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