OgilvyOne Shanghai fuels future development through adding three talented proffesionals to the team.
Charles Laporte Aust joins the agency from What If! Innovation Partners as Vice President of Innovation & Strategy ; Mike Zhu takes the position as Head of eCommerce and the new Business Director ,Grace Fong, completes the new additions.
“OgilvyOne Shanghai is having a tremendous year of success and new business,” says Allen Xu, Managing Director of OgilvyOne Shanghai. “To stay on top in our fast-moving digital world, it’s imperative we deepen and strengthen our team to give our clients options that evolve with their business needs. Cross-discipline talents with hybrid skill sets are crucial for bringing about game changes”
Charles Laporte Aust will work closely with both OgilvyOne and Ogilvy PR Shanghai to cultivate upstream business opportunities, integrating the best services across all of Ogilvy Group in order to help build unique solutions to business challenges.
Aust has a rich and creative strategy background. Most recently, he was Consulting Practice Head and Acting Asia Business Leader at What If! Innovation Partners based in Shanghai. Previous to joining What If!, he spent years garnering deep experience in building great businesses across agency, client side and startups.
Mike Zhu, the new Head of eCommerce and Analytics, aims to use data to better perfect the brand story and connect with customers. A graduate of the University of Virginia, Zhu started his career as a marketing strategist in US and later moved to China where he held several positions at PHD Media and Possible.
During her 15 long advertising career, Grace Fong has worked for several key brands such as Avon and Coca Cola. She joins Ogilvy Shanghai to expand the agency’s pool of proffesionals for clients like Budweiser and IHG, with a greater focus on digital and campaign integrations.
“OgilvyOne is the strongest customer engagement agency China has to offer, but we need to make sure we are constantly advancing and improving our abilities,” says Jacco ter Schegget, President of OgilvyOne China. “Charles, Mike and Grace are valuable resources who will help us continue to be beyond digital, and delve into analytics, eCommerce and innovation in business strategy.”
Image on the headline.- © OgilvyOne Worldwide.
