Perfect Corp, the leading artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider, announced today its collaboration with Parfums Christian Dior, showcasing the new makeup AR virtual try-on for remote consultations.
Parfums Christian Dior will unveil its 6th beauty tech solution developed with Perfect Corp at LVMH’s booth at Viva Technology 2023, to be held in Paris, Porte Versailles (France) from June 14-17.
This solution introduces a live online consultation service during the makeup shopping journey. The live streaming online consultation service combines Perfect Corp’s AR makeup virtual try-on technology with Bambuser’s live shopping technology. Bambuser is 2021 LVMH Innovation Award winner.
The launch is framed into Dior House commitment to offering sophisticated, prestigious, and fully customized shopping experiences to all customers, ensuring consistent and exceptional omnichannel services.
Elodie Planchon, Direct-To-Consumer Marketing Director at Parfums Christian Dior said, “This collaboration of Dior x Perfect x Bambuser marks a significant milestone for our Maison and presents a tremendous opportunity for growth and innovation. We can leverage our collective expertise to develop new innovative omnichannel solutions to go beyond our clients’ expectations.”
Perfect Corp. began providing Parfums Christian Dior with beauty tech solutions in 2020. Until now, Dior has utilized Perfect Corp.’s makeup virtual try-on solutions on various platforms. These include Dior beauty’s website, retailer websites, Google platforms, WeChat, and the TaoBao mini program.
The Online Consultation with Makeup AR Virtual Try-On is the 6th solution utilizing Perfect Corp.’s AI / AR technologies, showcasing Parfums Christian Dior’s commitment to achieving a comprehensive omnichannel strategy. This approach aims to provide consumers with a consistent, unified, and premium experience, regardless of their location. By leveraging Perfect Corp.’s technologies, Dior ensures that customers can enjoy a seamless and high-end experience across all channels.
Alice Chang, Founder and CEO of Perfect Corp., expressed, “It is a true vote of confidence when a prestigious brand like Dior places their trust in us across multiple channels to accurately recreate their makeup products in a digital format. This emphasizes the fact that our best-in-class technologies can meet the demands of high-end brands. We are thrilled to collaborate once again with Parfums Christian Dior on their live consultation service.”
The complementary suite of mobile apps offered up to date by Perfect Corp, include YouCam Makeup and YouCam Perfect. Bothhelp to provide a consumer platform to virtually try-on new products, perform skin diagnoses, edit photos, and share experiences with the YouCam Community.
