Pelle Sjoenell leaves BBH, where he was Global CCO since 2016, to join Activision Blizzard as Chief Creative Officer, a leading multinational in the gaming and Esports global market, who is the owner of some legendary titles as Call of Duty or Cady Crush Saga.
Joakim Borgström, the current Chief Creative Officer of BBH Singapore, has been announced as Sjoenell’s successor at BBH. Sascha Kuntze has been promoted from his current position as ECD at BBH Singapore to the CCO responsibility. Kuntze joined BBH Singapore last year as Creative Director and was promoted in the same year to the ECD spot.
Pelle Sjoenell joined BBH in 2007. Following three years spent in New York, he moved to the West Coast to launch BBH Los Angeles. The office was started with the ambition to explore the intersection of advertising, entertainment and technology, and now counts the likes of Samsung, Google, T-Mobile and E! amongst its clients. He was promoted to Worldwide Chief Creative Officer of BBH in 2016.
Joakim ‘Jab’ Borgström has worked in the industry for two decades and has spent the last five years of his career at BBH. He started out as Group Creative Director at BBH London in 2014, before moving to Singapore to take up the top creative role at the end of 2016. Under his tenure, the agency has produced standout, broad ranging examples of modern creativity such as ‘Human Catalogue’ for IKEA and ‘Go BKK’, ‘Hypercourt’ and ‘Battle Force Live’ for Nike. Earlier this year, the agency launched an innovative new storytelling format in the form of the Nike Women Instazine – a sports magazine built for the social media generation. Borgström’s impact was recognised in 2018, when BBH Singapore was named AdAge’s International Agency of the Year.
Prior to BBH, Jab held leadership roles at Goodby Silverstein & Partners in San Francisco, Wieden+Kennedy Amsterdam and DoubleYou in Barcelona. Originally hailing from Sweden, Borgström has worked in five different countries and speaks as many languages.
Image over the headline.- Activision Blizzard’s Call of Duty. © Activision Blizzard.
