Pepsi launched a expansion of its PepsiMoji campaign in the U.S. with the addition of new holiday-inspired emoji characters.
The brand encourages fans to spread holiday cheer this season and #SayItWithPepsi.
Further, Pepsi merchandises its Christmas emojis and gamifies the whole campaign.
— Pepsi (@pepsi) November 25, 2016
The new PepsiMoji collection is free to download in the Apple App and Google Play Store and is featured on Pepsi and Diet Pepsi two-liter bottles, through the end of the year.
There are available hundreds of proprietary PepsiMoji characters created by the PepsiCo Design & Innovation Center, so thet fans can pick from a variety of themes, including food, sports, travel, music and more, to spark unexpected conversations and shareable moments. No matter what fans are trying to say this holiday season, they can #SayItWithPepsi.
PepsiMoji Christmas products
In addition, fans can purchase special-edition PepsiMoji items, just in time for holiday shopping at a dedicated Christmas hub, PepsiPopUpShop.com (http://www.pepsipopupshop.com/).
Available through December 26th, the pop up store features festive holiday products for gift giving, holiday party decorating and more.
Items range from PepsiMoji apparel such as sweatshirts, beanies and socks to stockings, mugs, pillow cases, phone cases and holiday cards.
PepsiMoji White Elephant Facebook game
Adding a twist on the holiday classic “white elephant” game, the brand is asking fans to #SayItWithPepsi in order to win a variety of fun prizes like an ugly holiday sweater or a peppermint-themed snow tube.
The PepsiMoji White Elephant Game is available, for free, on Facebook via https://www.facebook.com/PepsiMojiHolidayWhiteElephant/ and will run from December 1st to 20th.
After communicating with a Facebook Messaging Bot, fans become eligible to win free prizes which can be exchanged with their friends through Facebook messenger in true “white elephant” form.
At the game’s end, the bot will send a unique code to all users that can be entered into Pepsi Pass, the Pepsi rewards program, which can be downloaded at http://www.pepsipass.com/.
Once entered the code, the program will unlock their prize which can be redeemed up until January 5th, 2017.
Image over the headline.- Christmas PepsiMoji doormat. © Pepsico.