Grey London has conceived a delirant Christmas ad related to the Fifa World Cup 2022, currently being held at Qatar. It is not the only one, as many brands and agencies have played the Soccer-Christmas 2022 strategical card, but this of Pringles is surely one of the most delirant and dynamic pieces in the bunch.
Created by Grey London, the TVC is set to a Pringles take of ‘Carol of the Bells’ and celebrates a collision of football and festivities (from a snowman’s head hitting the back of the net, to football baubles and Santa holding an air horn).
Closing with a message of ‘It’s Pringles season’, the 20 second film nods to Pringles role as one of the most popular sharing snacks for celebration moments. As one of the top selling food brands at Christmas¹ and with Pringles being the perfect match for a match, viewers are treated to a fitting mish mash of the two.
The TVC will air until 31st December across the UK.
Pringles is synonymous with celebrations, from Christmas to NYE and watching the football with friends. This is no ordinary winter, as we experience two of the biggest celebratory events in just one season. Our new advert highlights these moments and demonstrate that Pringles is the perfect snack for any occasion.”
A limited edition of Christmas cans
Pringles has also announced that its popular Christmas can designs have returned. This is the first time the brand has released its limited-edition cans with its new-look Mr P.
The limited-edition cans feature snowmen, penguins, Santa and elves, are in stores now, but Pringles fans should better be quick, as there is only a limited amount of cans per design hitting the shelves.