Everyday Content is a complete, tailor-made brand content solution, on open source with all of the group’s talents.
Laurent-Cédric Verscheure, Director General of VERBE and Pierre Doncieux, Director General of Relaxnews, are responsible for this new solution.
Built on the foundations of Agence Verbe, Everyday Content offers a wealth of content related skills. It complements creative agencies’ capacity in terms of advertising content. It is there to respond to the growing needs of brands in terms of long-term content.
How does Everyday Content work?
The modus operandi of Everyday Content is simple: based on a brief, to put together an ad hoc team and provide a tailor-made response, not only by seeking help from units of Publicis Communications and Publicis Media, but also, where necessary, by drawing on the expertise available on the market. It operates as an open architecture, yet guarantees its client a centralized setup and steering, as well as a permanent evaluation of the chosen solution.
Besides Agence Verbe, the main Publicis Groupe units on which Everyday Content will rely are: Prodigious (digital/print/video production); Publicis Eto (data insight, social monitoring, dashboarding…); Relaxnews (editorial solutions, AFP partnership); and Publicis Media (media buying, amplification).
Related external links:
