FreakOut, a global marketing technology company, part of FreakOut Holdings enters South Korean market and has appointed former App Manager at App Annie South Korea, Sangjae Lee to the role of Country Manager.
FreakOut is a global marketing technology company with programmatic solutions (DSP, SSP) delivering in-feed display and video formats across 3,000 publishers.
It was founded by Yuzuru Honda (Global CEO) is hedaquartered in Singapore and employs more than 600 people in 21 offices across 19 countries, accross Asia Pacific, Middle East, Europe and North America.
The company services the digital marketing needs of both, advertisers and publishers, based on a “Dance First. Play Different” philosophy. FreakOut is part of FreakOut Holdings Inc, which is listed on the Tokyo Stock Exchange and oversees the media investment management sector for FreakOut.
Over 20 years experienced professional
At FreakOut, Lee will lead and expand FreakOut’s operations in Korea by collaborating with clients, agencies and publishers to address their diverse digital marketing needs and also develop cross-border marketing campaigns for companies targeting global consumers.
Narayan Murthy Ivaturi, Global COO and Board Director, FreakOut Adtech Business said: ”With our launch in Korea, a key strategic market for Adtech, FreakOut is now present in all media markets in the region. With Sangjae on board, we have the best man for the job. He brings years of experience and key contacts in the industry. Really happy to have him join the FreakOut family.”
Lee brings over 20 years of business development and marketing experience. Before joining FreakOut, Sangjae worked as Country Director, Korea at App Annie helping global enterprises like Samsung and Netmarble succeed in the mobile space.
Prior to that, Sangjae spearheaded corporate strategy and advertising at 11st, a major Korean e-commerce platform and held senior leadership positions at Yahoo! and Naver. Sangjae holds an MBA from the University of Chicago’s Booth School of Business.
Lee commented:”I am so excited to join FreakOut’s team of diverse experts at such an exciting time in the company’s growth. With Korea’s digital market growing rapidly and with the power of FreakOut’s diverse product suite, I believe huge opportunities lie ahead for us to become a preferred partner for our clients.”
Image over the headline.- © FreakOut Holdings
