SAP Jam Communities turns e-stores in content related “social networked” sites
This software can display directly in e-commerce stores personally relevant recommendations as well as reviews. The announcement was made at hybris Americas Customer Days, 2015, sponsored by hybris, an SAP company, which is currently being held in Fort Worth, Texas, Oct. 19th–21st.
This the first software on the market that weaves customer-driven reviews and information into commerce to inform decision making, introduce related products and build relationships with loyal customers. This results in improved conversion rates and a superior customer experience with a company’s brand.
Some partners of SAP, including maihiro GmbH and T-Systems Multimedia Solutions GmbH, are already integrating SAP Jam Communities to provide value to their own customers in the area of e-commerce.
“The online community has long been promised as a place where consumers can meaningfully engage with a brand,” said Sameer Patel, senior vice president and general manager, Collaboration and Communities, SAP SE. “But these communities are only as powerful as a brand’s ability to provide highly contextual engagement to drive intended outcomes for customers. As demonstrated by SAP Jam Communities, edition for SAP hybris Commerce, SAP has rethought how community and commerce, two integral elements of the customer journey, can blend into a unified experience to better guide consumers through the purchase cycle, and in turn, improve conversions for e-commerce providers.”
“To remain competitive, companies today need to harness the power of communities to drive business results from engagement with consumers, resellers and distributors,” said Ulf-Jost Kossol, head, social business technology, T-Systems Multimedia Solutions GmbH. “SAP Jam Communities offers a differentiated approach that aligns with our mission to transform the market for customer engagement and commerce.”
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