Shazam lets music fans follow their favorite artists to see their Shazams and share in the thrill of discovery. The app has exceeded 20 billion total Shazams since its launch, and users Shazam over 20 million
Shazam for Brands creates a seamless engagement from the time consumers Shazam up to the moment they receive a result. The new offering creates new specific ad units customized for brands, and it launches with a core toolset to help advertisers engage audiences, including: Shazam Data Insights, Shazam Branded Content and Shazam Brand Connect.
Shazam for Brands launches with invitation-only events on April 20th, 2016, in New York City and London featuring special musical guests.
Shazam Data Insights
Shazam recognizes the unique engagement data it brings to the marketplace, and is heavily invested in helping partners leverage those learnings. The company has expanded its data offerings to brands, by focusing efforts on analyzing consumer engagement with content. Shazam Data Insights opens the door to unparalleled advertising opportunities, whether it’s predicting hits and giving partners an early opportunity to associate with up-and-coming artists, or measuring the effectiveness of a brand’s message through analysis of behavioral patterns.
Shazam Brand Connect
In addition to the global reach of in-app media, Shazam helps brands reach consumers in new and unique ways. One primary element will be Visual Shazam, which allows consumers to scan real-world items such as print ads, packaged goods, displays and more. Another technology utilized by brands will be Beacons and Audio Watermarking, which have unlocked the ability for any live event to become “Shazamable.”
Shazam Branded Content
Shazam has become a music-industry standard in data and predictive behavior based on its fan-built engagement, originating from consumers seeking more information about content they already love.Shazam Live Events and Shazam Next Generation promotions will to tap into these thriving relations to create branded content. The first live, sponsored events will be held in 2016
