FC Barcelona and Spotify, the most popular audio streaming subscription service in the world, have reached an agreement under which the Swedish company will become the main partner of the club and the official audio streaming partner of Barça .
The agreement includes the first rebranding of Camp Nou in the club’s history, which will be renamed Spotify Camp Nou, but the collaboration between Spotify u and Barça goes much further.
The agreement, approved and signed by Spotify and the Board of Directors of FC Barcelona, is still subject to ratification by the Extraordinary Assembly of Delegate Partners that will take place on April 3, through an electronic voting procedure.
“We are very proud to announce a pioneering alliance like this with a world-renowned organization like Spotify. This partnership will allow us to continue to bring the Club closer to its fans and make them feel, even more, part of the Barça family through unique experiences, combining two activities such as entertainment and football, making it possible for us to connect with new audiences around the world.
It is also a union with which we continue to take steps forward in this new era that we have started, and which demonstrates, once again, the innovative character and the constant search of excellence that distinguish Barça and have made it a unique club in the world,” Joan Laporta (President of FC Barcelona pointed)
“We could not be more thrilled to be partnering with FC Barcelona to bring the worlds of Music and Football together. From July, our collaboration will offer a global stage to Artists, Players and Fans at the newly-branded Spotify Camp Nou. We have always used our marketing investment to amplify artists and this partnership will take this approach to a new scale. We’re excited to create new opportunities to connect with FC Barcelona’s worldwide fanbase.
Spotify’s mission is to unlock the potential of human creativity, supporting artists to make a living off their art and connecting with fans. We believe this partnership creates many opportunities to deliver on this mission in unique, imaginative, and impactful ways,” Alex Norström, Chief Freemium Business Officer, Spotify said.
Beyond simple sponsorship, the collaboration with Spotify is also part of the club’s objective to proactively seek partners who share the values and philosophy that define its brand and, at the same time, allow it to maintain its status as a world benchmark, within and off the pitch, in an increasingly competitive environment.
Spotify brand will appear on Barça’s t-shirts, but there is more: create a new entertainment experience and a space for interaction between artists and fans of the club
Among other things, the sponsorship agreement provides that the Spotify brand will appear on the shirts, both in the men’s and women’s teams, starting next July, throughout the 2022/23 season and in the next four seasons.
Spotify will also sponsor training shirts beginning in the 2022/23 season and for the next three seasons.
Spotify and FC Barcelona will work together to create opportunities for the iconic Barça t-shirt to become a space that can be used to celebrate artists from all over the world.
The vision of this partnership between Barça and Spotify includes creating a new platform to help artists interact with the global community of FC Barcelona fans around the world.
Within the framework of this new alliance, Spotify will become the main partner of the club from the 2022/23 season.
The long-term agreement on the ownership rights to the name of the stadium begins in July 2022 and will continue with the ambitious remodeling of the Camp Nou site, within the Espai Barça project. The aforementioned project will transform the Club’s facilities and surroundings into a new integrated first-row Barça offering of a new entertainment experience open to the city.
A one-of-a-kind partnership offering artists the opportunity to interact with Barça’s supporters
The alliance reached by Barça and Spotify is a first for the club when it comes to bringing the worlds of music and football closer together. The agreement provides a global stage for players and artists at the Spotify Camp Nou stadium and creates new opportunities to connect artists and players with fans around the world.
The collaboration also unifies the men’s and women’s kits for partners, as part of both organizations’ commitment to cultivate and support diverse talent now and for generations to come.
In addition, FC Barcelona and Spotify will work to use the promotion on the surfaces of the stadium and the club in order to amplify the work of the artists and reach the global Blaugrana television audience.
With the development of Espai Barça, Spotify joins the club in the next chapter of its history.