The Super Bowl LV casting analysis carried out by comScore and Hive shows sustained efforts by advertisers and brands to promote gender equality, as well as diversity & inclusion on their ads and messages for Super Bowl LV.
A 91% of national TV commercials featured women and 76% featured diverse casts, maintaining double-digit gains compared to commercials within Super Bowl LIII in 2019.
Less prevalent in this year’s commercials were new product announcements. While the Super Bowl is often a prefferred showcase window for new cars, devices, films, and other launches of new products, only 29% of national TV commercials this year introduced new products, down from 40% last year.
comScore and Hive analisis underscores Another significant change year-over-year: a sharp decrease in advertisers’ references to websites, apps, and hashtags.
Just a 29% of commercials included an online call-to-action compared to 56% last year.But there were sound exceptions to the no-call-to-action rule, such as Frito Lay’s Cheetos ad.
Image over the headline.- The Four Quarter-Sized Cowboys. Klarna financial services Super Bowl LV ad by Mirimar.© Klarna/Mirimar.
Related external links:
To read the full report, clic here
Cheetos It Wasn’t Me Super Bowl LV official video
Klarna Presents: The Four Quarter-Sized Cowboys. The Big Game Commercial
Amazon’s Big Game Commercial: Alexa’s Body
Robinhood We are all investors
Related Eastwind Marketing links (on Superowl LV):
Super Bowl LV.- Just Bud and Bass told about challenges posed by the pandemic in 2020
Super Bowl LV.- In-game exposure got the lion’s share in screen time
Related Eastwind Marketing links:
Droga 5 “resurrects” Crocodile Dundee for Tourism Australia at the Superbowl
Pepsi launches Kola House hospitality venture preview during the Superbowl
