Thairath, Thailand’s largest newspaper by circulation, has signed an agreement with Cxense for the use of its Data Management & Personalization software. Thairath will use the software to drive user engagement through personalization of their online properties and for targeted advertising.
Cxense is headquartered in Oslo, Norway, with offices worldwide.
Customers include the Wall Street Journal, USA Today (Gannett), Grupo Clarin, El Pais, Bonnier, Naspers, Ebay, The Golf Channel, PGA, NBA, NFL, ABC News, FOX Sports, Singapore Press Holdings, South China Morning Post, AEON, DMM, and Rakuten among many others.
Thairath is Thailand’s most influential newspaper and has been the largest newspaper by circulation for 60 consecutive years. THe group Thairath belongs to also owns broadcasting and other newspapers. The Thairath online edition was established in 2008 serving daily online breaking news to its audience across a range of digital platforms.
Image over the headline.- © Thairath
