Working in cooperation with the United Nations Office for Partnerships and nonprofit PVBLIC Foundation, The One Club for Creativity announced the launch of The One Show Sustainable Development Pencil to reward agencies and brands who utilize their talents and resources to create work which betters the world and contributes to securing a sustainable future for all.
“The One Show Sustainable Development Pencil will recognize teams who contribute to this important initiative by addressing the UN’s 17 SDGs,” said Kevin Swanepoel, CEO, The One Club. “This prestigious new Pencil will be awarded for work that proves to have a sustained and measurable impact over time and is scalable by other brands or places. The work must also change behavior, not just raise awareness, and involve a strategic partnership.”
The announcement of the inaugural One Show Sustainable Development Pencil was made at the recent SDG Media Summit 2019 conference at the UN, ahead of this year’s 74th session of the UN General Assembly.
Entries to The One Show 2020 can be submitted now at http://www.oneshow.org. The deadline for entries is January 31st, 2020.
Three categories: People, Planet and Systems
The new SD Pencil will have three categories — People, Planet and Systems — with subcategories based on the UN’s 17 Sustainable Development Goals.
Submissions for the award must be in the form of a case study, demonstrating and explaining the project’s impact, scalability, sustainability and strategic partnerships.
Work has to have been introduced in market between January 1st, 2016 and February 28th, 2020 to be eligible.
“This is an amazing announcement, we are really excited about it,” said Robert Skinner, executive director, UN Office for Partnerships. “We need to recognize those who are doing good work, driving that positive story, developing partnerships and implementing the SDGs in their messaging in order to drive that real impact.”
“We are excited to partner with The One Club for Creativity to launch the SD Pencil at the SDG Media Summit,” said Sergio Fernandez de Cordova, chairman of the Summit and PVBLIC Foundation, a non-profit media organization that harnesses the power of media to drive social change. “Creativity with a purpose to help advance engagement around the 17 SDG goals must be celebrated, and we must celebrate leadership around purpose. This new One Show award is in line with the mandate of our partnership with the UN to focus on spreading the word and activating global audiences to help build a better tomorrow.”
“The 17 Sustainable Development Goals are a call for action, but not just for governments and civil society. Brands should also do their part,” said Ariana Stolarz, Global CSO, MRM//McCann and PVBLIC Foundation board member. “Creativity has proven to be a great force for change. For it to be meaningful, change has to be sustained over time. That’s why The One Show Sustainable Development Pencil is so critical: because it will celebrate sustained impact over intentions, and true change over stunts.”
Image over the headline.- The One Show Pencil and logo of the UN SDG.© The One Show.
