Thinfilm and Leo Burnett/Arc teams will work side-by-side, ensuring the technology is accessible to brands and creating custom NFC OpenSense solutions for agency clients. In addition, the combined team will help further shape the technology to ensure it is more attractive and accessible to brands.
In June 2015, Thinfilm highlighted its NFC OpenSense technology at Leo Burnett/Arc’s fifth annual FutureShop showcase in Chicago. Leo Burnett/Arc clients and staff learned firsthand how next-generation, mobile-centric retail marketing technologies can change the way brands communicate and the way consumers make purchase decisions.
“Technology affords people the opportunity to plan, shop, and buy on their own terms anytime and anywhere, resulting in highly sophisticated shoppers and a highly competitive marketplace,” said Nick Jones, EVP, Innovation & Growth Arc/Leo Burnett, “Thinfilm’s NFC OpenSense technology is a game changer. It allows brands to connect with shoppers beyond the point-of-sale, delivering multiple messages throughout a product’s lifetime.”
“Thinfilm is very excited to partner with a global leader and innovator in the field of digital communication and shopper marketing,” said Davor Sutija, CEO of Thinfilm. “We look forward to working closely with the team at Leo Burnett/Arc to help provide the agency’s clients with solutions that strengthen consumer relationships and ultimately, grow their businesses.”
Image over the headline.- Davor Sutija (CEO of Thinfilm) shows how it works Thinfilm’s NFC OpenSense at the Mobile World Congress 2016.© Thinfilm.
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