Threedium, the London based tech unicorn aimed to democratize the use of 3D and Augmented Reality (AR) across all channels, announced the completion of a pre-series A funding round of $2.1 million.
Investors include London-based EdenBase and Frederic Larmuseau and co-investors, Richard Fourie, Davide Scafuro, Martijn Kinnegim, Richard Walker, Godfried Kinnegim, and Bas Van Exel. Several existing shareholders including Seedrs, Simone Canclini, and Collider Investors will be following up their pre-emption rights, bringing the total fundraising to $3.6 million.
Threedium will use the pre-series A funds to accelerate the development of its low code, no code 3D engine to allow anyone to build immersive 3D and AR experiences and distribute them across omnichannel, display ad networks, eCommerce websites, and virtual stores.
From the first fashion campaign with no physical clothes inside to partnering with Amazon and Google
Threedium received strong recognition as part of the first-ever fashion campaign launch where zero physical clothes were used to create marketing content or to dress the models themselves.
Dozens of global brands including Adidas, Bulgari, Diageo, Dior & FARFETCH are publishing thousands of 3D solutions for their products.
Threedium supported ASICS in the launch of the first-ever NFT drop for a global sportswear brand and was recently selected as the exclusive Amazon Advertising tech provider for 3D display ads. The company has signed a partnership with Google Swirl ads as well.
Threedium also recently announced a partnership with Arcadier Group, one of the world’s fastest-growing online marketplace builders to enhance the customer experiences for their marketplace using 3D and AR technology. In addition, Threedium has built and launched a rest API that allows full scalability of the platform architecture and the ability for brands to upload and publish hundreds of 3D models simultaneously at unprecedented speeds.