Tuborg, hand in hand with it agency FCB Happiness, added 9 new buttons to their YouTube new pre-roll ad. And every one of these buttons directs you to a fun and surprising video. You decide which one you click.
This is the way the beer brand tries to avoid people to skipping its new ad in You Tube.
Why click skip ad if you can choose an option that’s even more fun, like rock ad, touch ad or party ad?
And it precisely “Your Choice of Fun” the tagline of the latest Tuborg Colored Caps campaign.
For this campaign all Tuborg bottles have been fitted with caps in different colors. Each color bears a different word, like Rock, Feel, Party, Love, Create and Explore. These colors and words are reproduced in each of the buttons the preroll ad shows trying to avoid users pressing the skype button.
Your Choice of Fun Campaign will roll out through You Tube in main Tuborg markets all over the world.
Image over the headline.- Caption of the Your Choice of Fun campaign. © TBWA Happiness
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