Drawing inspiration from the film Batman v Superman Dawn of Justice, Turkish Airlines has created an array of experiences, beginning with an invitation for travelers to “book” flights to two new U.S. destinations, Gotham City and Metropolis. Turkish Airlines currently flies to 113 countries, with flights to 284 destinations, now including the home cities of Batman and Superman.
M. Ilker Ayci, Turkish Airlines’ Board Chairman, said, “We’re extremely excited to partner with Warner Bros. Pictures on the most anticipated movie of the year. The excitment around Batman v Superman: Dawn of Justice will enable Turkish Airlines to showcase our global network and unrivaled hospitality to a legion of moviegoers across the world.”
“Showcasing Gotham City and Metropolis as our newest U.S. ‘destinations’ reinforces our commitment to grow Turkish Airlines’ visibility in the U.S., an important and growing market for the airline,” Ayci added.
“We are delighted to be partnering with Turkish Airlines to take Batman and Superman into the skies and to fans everywhere,” said Gene Garlock, Warner Bros. Pictures’ Executive Vice President, Worldwide Promotional Partnerships. “What made Turkish Airlines such an inspiring partner was their aspiration to dream up something more than just a promotional program but an experience that would be as original and epic as the film.”
Crispin Porter + Bogusky is the advertising agency that involved in this campaign.
How does the booking and city virtual experience work
Beginning February 8th through Mid March 2016, Turkish Airlines is inviting fans and newcomers alike to visit turkishairlines.com/flytogotham or turkishairlines.com/flytometropolis to reserve flights and begin their journey into the world of Gotham City and Metropolis.
In doing so, participants will get an exclusive virtual view into the life of each city, including the activities, culture, nightlife and more. On the booking site Turkish Airlines provides maps as well as information on tourism and entertainment activities, weather, population, monetary unit etc. on each of the new destinations, as they were real locations.
Five winners will be chosen among those who book a flight to Gotham or Metropolis. Each of the five win 1x 3 night’s trip to an east coast destination of Turkish Airline’s choice, for two people, with accommodation and tickets to watch the Batman v Superman premiere on 20th March 2016.
The location of the premiere will be disclosed to the winner during Winner Notification. Any further experience or activity will be at the discretion of Turkish Airlines, subject to agreement and consent by the winner(s).
The promotional action is launched as part of the partnership with Warner Bros. Pictures on the highly anticipated action adventure film, Batman v Superman: Dawn of Justice.
In the movie, a pivotal scene unfolds aboard a 777 Turkish Airlines plane. Outside the movie, Turkish Airlines is unveiling innovative movie-themed experiences that give fans around the world an inside look into the world of the iconic Super Heroes facing off for the first time on the big screen when the film comes to cinemas worldwide beginning March 25th, 2016.
Fans can also join the online conversation around the movie using the hashtags #flytogotham and #flytometropolis.
Other actions framed into the partnership with Warner Bros. Pictures
With the Gotham City and Metropolis virtual experience as the centerpiece of its partnership with Warner Bros., Turkish Airlines is also sponsoring the movie’s premieres and will offer eight lucky fans the opportunity to attend one of these gala events.
Further, beginning today, Turkish Airlines will start unveiling its movie-themed activations, including: An exclusive 777 Turkish Airlines wrapped in Batman v Superman Dawn of Justice imagery; Limited edition movie-themed in-flight amenity kits for adults, which includes an eye mask and slippers; Limited edition movie-themed in-flight amenity kits for children, including headphones, slippers, and a watch; Movie-themed in-flight menu items, such as branded cookies and cupcakes; A Time Out travel guide featuring content focusing on Gotham City and Metropolis, which will be distributed to moviegoers, passengers and at select venues; A special edition frequent flyer Miles & Smiles card.
Image over the headline.- Turkish Airlines travel to Gotham City and Metropolis with Turkish Airlines! virtual experience. © Turkish Airlines.
Related external links:
Fly to Gotham City with Turkish Airlines! (video) -superbowl ad-
Fly to Metropolis with Turkish Airlines!(video) -superbowl ad-
