Directed by Ernest Desumbila, the creative powerhouse behind the highly acclaimed Adidas “There Will Be Haters” advert, the Virgin Mobile campaign centres on a series of striking phone cases using fast-paced and bold imagery carrying phrases like ‘WhatsApp like a demon’, ‘data doggy bags’ and ‘be a monthly plan player’. Each creative case highlights one of the main benefits of Virgin Mobile’s game changing 4G offer.
The new campaign coincides with the tenth anniversary since Virgin Group founder Richard Branson launched parent company Virgin Media in February 2007 to create the UK’s first ‘quad play’ provider offering ultrafast broadband, mobile, home phone and TV. The multi-million pound campaign includes digital, social, press and out of home advertising, the TV advert will air for the first time on Saturday 11 February during ITV’s Ninja Warriors.
The marketing campaign launched today will see Virgin Mobile back on TV screens for the first time in eight years. Virgin Mobile also recently launched its 4G service with free WhatsApp, Facebook Messenger and Data Rollover and a new five year full Mobile Virtual Network Operator (MVNO) deal with BT.
Peter Kelly, Managing Director of Virgin Mobile, said: “This is a big moment for Virgin Mobile and a fitting tribute to our history as pioneer in the UK mobile market.
“Ten years ago this week, Richard Branson shook up the UK telecoms market by combining broadband, TV, home phone and mobile services to create Virgin Media. Today, we’re bringing some of that Virgin magic back to the mobile market and there’s more to come.”
Kerris Bright, Chief Marketing Officer at Virgin Media, said: “”4G with added oomph” puts Virgin Mobile front and centre again and sets the tone for the red hot work you’ll see from Virgin Media throughout the year.
“Virgin Mobile has a long track record of innovating to bring a better deal to UK mobile users. Our latest offer means our customers have even greater flexibility with their mobile data.”
Image over the headline.- Detail of ‘WhatsApp like a demon’ imaginery, part of the Virgin Mobile campaign by Ernest Desumbila. © Virgin Media.
