Dentsu Aegis Network Ltd., has acquired Agencia Veriplan S.A., largest independent full-service media agency in Chile.
Following the acquisition, Veriplan’s name will be changed to Vizeum Chile, becoming the Chilean base for media agency Vizeum, one of the Dentsu Group’s global network brands specializing in digital media. This new entity aims to gain new customers in Chile and expand its scale by widening its service offerings.
According to the International Monetary Fund (IMF), the South American advertising market is forecast gain speed in 2017. The Dentsu Group considers Chile as one of the most important advertising markets in South America.
Established in 2010 by Patricio Cerda (CEO), Veriplan has grown as a full-service media agency offering media planning and buying, media placement, digital, search and Out-of-home services. At present, Veriplan employs 14 people and provides advertising services to leading companies and organizations in Chile, such as Toyota, Lexus, Kawasaki, Gerdau, Cidef, Just for Men, Head, among others.
The Chilean agency posted CLP 342 million in the fiscal year that ended in December 2015.
Image over the headline.- © Vizeum
