Thousands of 3D selfies of petitioners signing the ‘living petition’ remind world leaders their legal obligation to protect civilians in conflict zones at UN headquarters during the UN gneral Assembly being held this late September.
The digital sculpture installation called “The Reflection” has mirrors and motion sensors that allow the eyes of the petitioners to follow world leaders and delegates as they enter the UN hall, reminding them that the whole world is watching, what they are doing.
The campaign, designed by VML New York for the United Nations, was launched last 19th August on the World Humanitarian Day. The action is composed by two pieces: The ‘living petition’ signed with selfies and “The reflection”, the digital sculpture composed by the selfies of the petitioners transformed into 3D images now looking straight at the eyes of world leaders at UN headquarters hall in New York.
Both the ‘living petition’ and “The Reflection” are part of UN #NotATarget campaign with encouraging world leaders to take action and protect the civilians in war zones.
The #NotATarget campaign is rooted in the following facts: last year, three out of four victims in conflict zones were civilians. The number goes as high as almost 32,000 people—38% higher than last year.
To get more participation from people, the UN, its agency, VML New York, and production partners Missing Pieces and Standard Transmission reinvented how petitions are made.
No signatures were required. No forms to fill in. To sign the petition it was needed something that shows much more commitment, people’s own images, their selfies. The ‘living petition’ called global Citizens to ‘sign’ with their selfies online at WorldHumanitarianDay.org, explained eastwind Fabio Seidl (Executive Creative Director VML New York).
A new technology turned their faces into 3D images that then are displayed as the main part of a digital sculpture installation titled “The Reflection”. The digital installation was unveiled at UN headquarters last World Humanitarian Day last August. This is the same digital sculpture now displayed at UN headquarters during its General Assembly currently being held.
Image over the headline.- 3D selfie, as displayed as part of “The Reflection” digital sculpture, watching at world leaders eyes. © VML New York.
Related Eastwind Marketing links:
VML New York for UN #NotATarget campaign The Reflection selfies sculpture (faces)