Warc has just launched its 2017 Innovation Awards. Registration of works is free and the festival is open to all forms of marketing and communications from any country. The deadline to submit entries is 12th January 2017.
The Innovation Awards is an exciting global competition that recognises the role played by innovative thinking in achieving best business results,” says Lucy Aitken, Case Study Editor at Warc.
The one to be held in 2017 is the 5th edition.
Grand Prix for Vodafone’s Red Alarm app in 2016
The 2016 Innovation Awards Grand Prix was won by Bediz Eker and Arif Emre Perçin of Y&R Team Red Istanbul for ‘Between Us’, a campaign for Vodafone Turkey which addressed the issue of domestic violence, and which the judges described as clever, powerful and true innovation.
The phone company strengthened the brand’s position as innovative and reliable by creating a protective smartphone app. The Vodafone Red Alarm enables women to call for help without being noticed, in the moment of violence.
24% of women owning smartphones downloaded the app and Vodafone increased its brand affinity scores 65% for innovation and 79% for reliability.
$10,000 cash prize and showcase in the Warc Innovation Casebook
There’s a $10,000 cash prize fund for the winning papers. Besides, all winning entries will be published and promoted in the Warc Innovation Casebook 2017, Warc’s annual report on the world’s freshest communication ideas.
Actions in market between 1st January 2015 and 11th Januaary 2017
Entrants must submit a case study of marketing innovation that delivered tangible results for a brand.
The work should have been in-market at any time between January 1st 2015 and January 11th 2017. Full entry details and an entry form are.
Eight juries and more to come
Bill Cecil, Director, Silicon Valley Office at State Farm Mutual Automobile Insurance Company, USA; Frances Ralston-Good, CEO, Hearts & Science, United Kingdom; Lizzie Shupak, Head of Innovation, DigitasLBi, United Kingdom; Lucie Greene, Worldwide Director, The Innovation Group at J. Walter Thompson New York, USA; Mike Medeiros, SVP, Executive Strategy Director at McCann New York, USA; Roland Harwood, Co-founder and Managing Director of 100% Open, United Kingdom; Will Harvey, Innovation Lead for VCCP Partnership, United Kingdom; and Will Higham, behavioural futurist and founder of Next Big Thing, United Kingdom. More judges will be announced in coming months.
Image over the headline.- The Vodafone Red Alarm, Grand Prix in the Warc Innovtion Awards 2016.
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